Smart Cookies

Those folks over at Johnson & Johnson seem to know what they are doing. From being innovative marketers, see their YouTube channel as an outlet to put their message and video direct to the consumer, to their Diabetes Institute and now their recent announcement of that they were buying a wellness firm called HealthMedia, a dynamic behavior change company.

They consistently demonstrate innovation in their marketing (see: Depuy and Coach K) in markets such as orthopedics that don't necessarily lend themselves to innovation; and are forward looking in their strategic business development.

With my recent focus on connected health initiatives it looks to this observer that they are clearly positioning themselves to treat patients almost quite literally from cradle to grave and doing it with innovation, smarts and an eye towards the future. Smart cookies, indeed.
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