Pharma Marketing Growth


Modest growth is projected for pharma in 2009, according to IMS, but what is interesting is the growth is coming from emerging markets. The interactive angle you may wonder? Well, those markets happen to coincide with growing markets with increasing Internet penetration. I have seen tremendous growth and opportunity in emerging markets, particularly Latin America and Eastern Europe in adopting and in some cases driving growth online.

So-called “pharmerging markets”, such as China, Brazil, India, South Korea, Mexico, Turkey and Russia, are predicted to show the most growth next year, with numbers reaching $105 to $115 billion combined, or 14% to 15%, according to the data.
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