Thursday, November 20, 2008

Ortho Slowdown?

As the economy slows down ( I still don't know why we aren't calling it a recession yet) and Boomers see their retirement funds shrink it is not surprising that orthopaedics may slow down as a result. Knee, hips and shoulder replacements are often elective procedures, which will be delayed. Although that may increase business for chronic pain specialists, but I digress.

CNN has a story on the topic. It does make me wonder if it will hasten the move to DTC and online for the ortho companies.

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Jim Lefevere
Marketing and technology professional with expertise in leading, championing and implementing strategic marketing plans. Focused on consumer, interactive and traditional channel development in consumer goods, health care and medical device businesses. Rich experience in digital strategy, interactive marketing, and leading integrated marketing programs and product launches globally in markets spanning North America, EMEA, Latin America and Asia Pacific.
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