Saturday, November 15, 2008

The New Fireside Chats

FDR, arguably one the great President's in US history, steered the country through the turmoil and economic crisis of the Great Depression. His mode of communication to calm citizens came via weekly radio addresses that became known as Fireside Chats.


We have a new President, Barack Obama, who very impressively utilized the Internet in his campaign. I touched on that here and here and here. Would anybody doubt that the Fireside Chats of the new millennium would come via YouTube as he begins to steer the country through new turmoil and economic crisis? Here's the article and the link below.


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Jim Lefevere
Marketing and technology professional with expertise in leading, championing and implementing strategic marketing plans. Focused on consumer, interactive and traditional channel development in consumer goods, health care and medical device businesses. Rich experience in digital strategy, interactive marketing, and leading integrated marketing programs and product launches globally in markets spanning North America, EMEA, Latin America and Asia Pacific.
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Jim Lefevere works for a Fortune 100 health care organization. The views expressed on this blog are his personal opinion and do not necessarily reflect the views of his employer.

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