What does it mean to "get it?" When I hear that it makes me think of a George Carlin riff for some reason.
Fast Company blogger, Alder Crocker has a series of posts on the topic with some good thoughts.
Campaign is defined as "An operation or series of operations energetically pursued to accomplish a purpose:, and therefore, by their very nature, campaigns are temporal. A brand is not.
If advertisers and their agencies continue to change up their messaging and brand identity to satisfy their short term profit goals - that are mostly not met - then they are doing more of a disservice to their bottom line than any bad publicity.I also touched on this a bit in the past here.