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A marketing principle that should be head-slapping simple to understand but isn't.





The majority of senior marketers (55%) lack a quantitative understanding of their organizations' brand value — and may miss opportunities to leverage the brand to drive business growth, according to a survey from the Association of National Advertisers (ANA) and Interbrand, writes MarketingCharts.

I don't think I need to tell you that interactive should be a part of that branding effort, since, most people are going online to get their information these days...
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