File Under...

A marketing principle that should be head-slapping simple to understand but isn't.

The majority of senior marketers (55%) lack a quantitative understanding of their organizations' brand value — and may miss opportunities to leverage the brand to drive business growth, according to a survey from the Association of National Advertisers (ANA) and Interbrand, writes MarketingCharts.

I don't think I need to tell you that interactive should be a part of that branding effort, since, most people are going online to get their information these days...
  • Digg
  • StumbleUpon
  • Yahoo! Buzz
  • Technorati
  • Facebook
  • TwitThis
  • MySpace
  • LinkedIn
  • Live
  • Google
  • Reddit
  • Sphinn
  • Propeller
  • Slashdot
  • Netvibes