Blue Ocean Strategy

I read this a few years back and it has stuck with me. There is so much toing and froing with competitive intelligence and market research when that time, effort and money could be better spent on developing strategies and plans to not compete head-to-head. Or, as my old high school baseball coach used to preach, "hit it where they are not."

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1 comments:

  1. AIDEN said...

    Senior Global Blue Ocean Strategy Member Dr. Zunaira Munir will conduct a Blue Ocean Strategy executive training session at the University of California Irvine on August 5, 2010 from 2:30 p.m. to 6:30 p.m.