Obama--Marketer of the Year!?!

Not surprisingly Ad Age has named Barack Obama Marketer of the Year. Check it out here.

His campaign team has had a firm grasp of branding, messaging and old-fashioned political ground organization. It's also been able to balance mass marketing with social media and niche marketing. Mr. Obama's team is led by chief strategist David Axelrod and campaign manager David Plouffe, both from agency AKP&D Message and Media.
I posted on this in April. Check it out here.

Political campaigning will be forever changed and I think McCain has struggled with inconsistent mixed messaging because his handlers don't understand that in the Internet age NOTHING can be hidden. Gaffes, goofs, mis-steps, skeletons in the closet and staying on message are all heightened and difficult to cover up...If this were 2004 I think it would be a different story. But we're looking 2009 in the eye and a new day appears to be dawning.


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1 comments:

  1. Short attention span? said...

    Doesn't hurt to have every major network (maybe except Fox News) acting as your personal PR team.