Is It Now Safe?

Recent news demonstrates that US business stalwarts GM and P&G are moving all in with respect to to digital.

While it came as no surprise to me, is it safe to say that this move by two very large multi-national organizations somehow legitimizes interactive and digital in the eyes of marketing executives in other industries? Whether that is admitted or not remains to be seen, I think it does and will.

There is a fairly well known adage in IT that "no one ever got fired for buying IBM," which has now morphed into Microsoft. Nonetheless, the same premise goes for online. While you can point to Viagra and its ilk as innovative, I think it is safe to say that there have been too many safe bets in pharma/med device. I expect that to begin to change.
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