Wednesday, August 13, 2008

The Next 5,000 Days

Interesting perspective from Kevin Kelly, former Executive Editor of Wired magazine. The "consumer" internet is approximately 5,000 days old and he poses the question and his thoughts about the next 5,000 days.

I graduated from Indiana University in 1995 and distinctly remember the "Information Super Highway" coming into conciousness--at least in a mainstream kind of way. Moving into technology publishing and then on to a few start-ups, I feel like I have been along the entire way, at least as much as you can not being located in Silicon Valley. Having committed my career, albeit within a large health care organization, to online marketing, Web development and interactive, I personally can not wait to see what the next 5,000 days brings us.

It will surely involve deeper penetration into our lives through devices, accessibility and utility. It will also continue its unimpeded march towards the center of the "marketing" universe. And it will continue its unyielding pace in leading the way in the ongoing fragmentation of all media.

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Jim Lefevere
Marketing and technology professional with expertise in leading, championing and implementing strategic marketing plans. Focused on consumer, interactive and traditional channel development in consumer goods, health care and medical device businesses. Rich experience in digital strategy, interactive marketing, and leading integrated marketing programs and product launches globally in markets spanning North America, EMEA, Latin America and Asia Pacific.
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Jim Lefevere works for a Fortune 100 health care organization. The views expressed on this blog are his personal opinion and do not necessarily reflect the views of his employer.

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