There is an adage for sports columnists that goes something along the lines of, "the job is to watch the battle from the mountaintop and then ride down and bayonet the wounded."

How interesting and in many respects so true. That can be applied to many things and when it comes to digital media in general and social media in particular, the mountaintop is getting full with people calling the death of blogging, social media, etc. All in an effort to say that they called it.

Well, for those with a short memory, you only have to go back to 2000 to understand that not every company was started to become Google and innovation and growth means some succeed and some fail and some get bought. That's how it works. However, social media isn't going to die, but it will be incorporated into how you go online and the next wave of innovation is coming up right behind it. It's not that prescient to make that judgment.

Ad Age has an interesting related article.
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