Must Read!

Regular readers of this blog know I have been touting interactive marketing as a vital and integral component of the marketing mix for health care organizations. Interactive has finally been gaining traction for some time as an efficient and effective way to target customers. The idea of doing it has gained traction, however the reality of the level of difficulty in executing it properly has not quite sunk in yet...I'd love to have an Easy button.

There is a great article over at OMMA about the state of the interactive union...