Facebook Connect: Corporate Web Sites

I saw this over at web-strategist.com. Interesting.

One key announcement is Facebook Connect which allows for authentication on 3rd party websites. Then users can visit third party sites, login with their Facebook ID, connect with their friends and update their Facebook newspage –all without visiting Facebook.com
Umm, while I personally love the idea of this, most companies are not going to open Facebook to their corporate Web site. At least no regulated company or any company with a CTO who schemes ways to limit access and increase productivity. If the gatekeepers are banning fantasy football and eBay they aren't going to allow you to poke friends on Facebook.

In the future, I can see this taking hold because it is nearly inevitable, but in the short term, this will not be happening at most pharma/med device organizations--not as long as you can't control the information. If anything Google and YouTube will get there first with corporations as they push a full suite of offerings and developing brand channels on YouTube makes$ video distribution simple and free.
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