Connecting Dots...

There is a line in one of my favorite movies, The Breakfast Club, where the "Rebel" John Bender in one of many rants pulls his shirt sleeve up to reveal a cigar burn, the line is "This is what happens in my house when you spill paint in the garage."

So, what does this have to do with interactive marketing and healthcare? I continue to track reports out of Warsaw, IN about Zimmer, the leading pure-play orthpeadic company and who I have talked about in the past, continue to recall products and lower their sales forecast for the year, the first thing that came to my mind is, "This is what happens when you fail to develop a strategy for moving from consulting agreements to direct to consumer marketing."

I also think it is interesting that their CEO, David Dvorak, is a lawyer, since it is instilled in Law School to look for the risk and negatives in situations versus the positives. I think that conservative training may influence the approach for handling the physician consulting agreements.

From the outside in it looks like Zimmer has more than a few obstacles to overcome and I'll be the first to say that big ships don't turn easily.

Also connecting Warsaw is a true life documentary that is coming out called American Teen that is essentially a real life The Breakfast Club. IT was filmed in Warsaw in 2006....

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