Reach and Distribution

Interesting post from a search perspective.

For mobile and social media, this means that advertisers will need to break up and distribute valuable Web site functionality, videos, community content, and more in a way that represents brands and products effectively and achieves strategic intent (engagement, click-throughs, conversion, etc.).

That is the difficulty and what I would call a hub and spoke model. Marketers have to be able to provide an experience through multiple platforms and be adept at delivering in each to effectively reach consumers. That is not easy and increasingly complex.

It's also why I believe that the next gen VP's of Marketing will be those who come from a Web and online marketing background. If you can't put together a strategy that crosses multiple platforms you're going to be at a disadvantage....

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