Good post on how to work with those that are not tech savvy.

1. Avoid jargon. What may be commonplace terminology to you may sound like Klingon to your colleagues and clients. When someone asks you to define something and you answer with a hundred other words they aren’t familiar with, then you’re not really helping, are you?
2. Use analogies. If you’re to avoid jargon, how do you explain how things work? Well, it helps to use analogies. However, use them sparingly and only whenever you’re asked for more clarification - otherwise it will look like you’re overly dumbing things down.
3. Talk results, not process. Usually, people don’t want to know the details of the work. They just want to know the results and when you’ll be able to deliver them. In other words, don’t discuss step-by-step keyword research or how you managed to make the CSS compliant to all browsers. Instead, give the finished product and explain what they mean to the client.
Check out the full breakdown.
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