Monday, June 30, 2008

Google Ad Planner

Google released a new tool, Ad Planner and if you haven't signed up yet, check it out. The information is almost lethal in terms of competitive intelligence.

There is a nice write up from eMarketer

Then if you're not overwhelmed with reams of data, go check out Google Trends.

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Jim Lefevere
Marketing and technology professional with expertise in leading, championing and implementing strategic marketing plans. Focused on consumer, interactive and traditional channel development in consumer goods, health care and medical device businesses. Rich experience in digital strategy, interactive marketing, and leading integrated marketing programs and product launches globally in markets spanning North America, EMEA, Latin America and Asia Pacific.
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Jim Lefevere works for a Fortune 100 health care organization. The views expressed on this blog are his personal opinion and do not necessarily reflect the views of his employer.

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