DTC Update

Interesting update on Pharma DTC.

The companies will start following the American Medical Association's guidelines about using actors to portray doctors, and at least one marketer, J&J, said it will not use doctors in ads to discuss the benefits of a drug.

Previously discussed here it appears to me to be a proactive move by companies but they still keep the majority of control. All in all, it sends a bigger signal than it will have an impact on companies marketing plans. Just a slight calendar shift in how they roll out a new drug.

This may actually work in their favor and create better rapport with their KOLs and HCPs--I am sure it will be spun that way.


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