Saturday, May 17, 2008

When All You Have is Hammer...

Everything looks like a nail.

I love that saying and it is true and applicable in so many instances.

Jeremiah over at the Web-Strategist.com had a good post about too many people focusing on the tools of Web strategy versus taking a holistic view. It is a good point and one I've confronted recently with the help of his organization, Forrester.

You have to understand your customers and deliver on what they tell you they want and not what you think they want or what you can get done. There is something to be said for simplicity and quality over quantity.

0 comments:

About

My Photo
Jim Lefevere
Marketing and technology professional with expertise in leading, championing and implementing strategic marketing plans. Focused on consumer, interactive and traditional channel development in consumer goods, health care and medical device businesses. Rich experience in digital strategy, interactive marketing, and leading integrated marketing programs and product launches globally in markets spanning North America, EMEA, Latin America and Asia Pacific.
View my complete profile

Blog Archive

Blog Disclaimer

Jim Lefevere works for a Fortune 100 health care organization. The views expressed on this blog are his personal opinion and do not necessarily reflect the views of his employer.

  © Jim Lefevere | Designed by Paperback Designs

Back to TOP