Whether sitting by a camp fire, in a bar drinking a beer with friends or listening to music, stories are engaging if told in the right way and to the right audience. This notion has been moving online for some time as a way to engage users and provide an interactive and connective experience.

Broadband penetration, technology, and social media all contribute to the ability to engage in long form engagement and storytelling.

You can see it in a huge experiential brand site that immerse in all things Nike such as Nike Golf.

So, I'm not sure how to react when Michael Eisner declares that stories are the next wave. Is that a sign of mass acceptance?
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