I Want An "Experience"

Here is a good article from Ad Age regarding Web site development and creating a brand experience. Great brands create an experience, often an unforgettable experience to immerse you in the heritage and value of the brand. Their are many examples cited in the article and Heineken comes to my mind. I had the chance to visit their aptly named Heineken Experience in Amsterdam last fall and it embodied what Heineken stands for.

For health care marketers, developing the brand experience is likely to be a little more difficult, but not impossible. In an effort to differentiate and provide engaging experiences, I think you'll see health care organizations push the brand further online and develop engaging stories, videos, testimonials and product experiences especially tailored to consumers and physicians.Publish Post
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