Digital and Social Media Ad Growth

Accenture completed a global study recently polling executives on advertising growth.

The executives also say the advertising driving the media is going to be digital. Over half (52%) said that digital ads will replace traditional advertising within five years. Not surprisingly, then, 68% of the executives said that social media was a high-growth area, with 56% saying they were already involved with social media "in some capacity."
Those estimates seem a little bullish to me based on internal and external factors facing many pharma/med device organizations, but I see a slight, but steady shift beginning to occur.

You only have to go to YouTube and do a search for the pharmaceutical of choice to see its influence.

  • Digg
  • StumbleUpon
  • Yahoo! Buzz
  • Technorati
  • Facebook
  • TwitThis
  • MySpace
  • LinkedIn
  • Live
  • Google
  • Reddit
  • Sphinn
  • Propeller
  • Slashdot
  • Netvibes