A tapestry of quotations, musings, aphorisms, and reflections on the intersection of digital strategy, interactive marketing and connected health care.
Welcome to The Interactive Marketer. You'll find insights, analysis and punditry related to digital strategy, interactive marketing, connected health, and the future of marketing. If it is an opinion you seek, an opinion you will find.
I may veer off course occasionally to discuss my other interests, including: ND football, IU basketball, food, travel and my family
If you'd like to contact me for networking, consulting, unabashed opinions or lively debate, please email jim[at]jlefevere dot com.
Marketing and technology professional with expertise in leading, championing and implementing strategic marketing plans. Focused on consumer, interactive and traditional channel development in consumer goods, health care and medical device businesses.
Rich experience in digital strategy, interactive marketing, and leading integrated marketing programs and product launches globally in markets spanning North America, EMEA, Latin America and Asia Pacific.
Jim Lefevere works for a Fortune 100 health care organization. The views expressed on this blog are his personal opinion and do not necessarily reflect the views of his employer.
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