Boomers and Health Care

The first annual Senior Health Index by the American System for Advancing Senior Health (ASASH) conducted by Zogby recently released results of a nationwide poll. Among the highlights is the fact that Seniors feel that there are not getting enough specialized care. I'll leave the quality of Medicare discussion to others far better versed than I, but the other interesting piece of information to emerge is where the 55+ crowd is turning to get information.

It shouldn't surprise by now that the Internet is serving as significant influence for health information.

"We are seeing the Baby Boomers use the Internet to take a much more activist role in almost every aspect of their lives," said Pollster John Zogby. "We have had a dramatic increase in their participation in online polling, for instance, and they tell us that the Internet is playing an important role in getting the latest information about everything from health care to politics to travel, leisure, money management, and just about every other subject."
For savvy health care marketers, there is and will continue to be a ripe opportunity to engage and develop relationships with Seniors who may be managing a chronic condition or somewhere in the decision cycle for some form of health care.

From prostate cancer to menopause to knee replacement to high cholesterol there is an opportunity to provide the right message at the right time. An integrated approach that focuses on interactive, engaging content and the online channel is a great place to start to begin to reach these folks.
  • Digg
  • StumbleUpon
  • Yahoo! Buzz
  • Technorati
  • Facebook
  • TwitThis
  • MySpace
  • LinkedIn
  • Live
  • Google
  • Reddit
  • Sphinn
  • Propeller
  • Slashdot
  • Netvibes


  1. TrendCompass said...

    Epic Systems together with Beemode ( have developed a Data Visualization software "Trend Compass" almost ready to be released soon. It is an extension to Gapminder which was invented by a Swedish Professor. You can view it :


    It is a new concept in viewing statistics and trends in an animated way and viewing 4 axis instead of just the traditional X and Y axis. It could be used in analysis, research, presentation etc.

    Here are some links :
    - A project we did with Princeton University on US unemployment :

    - US Population from 2004 till 2030 for ages 0 - 83 focus on Baby Boomers and turn the Trails off (uncheck)

    - April 2008 Media Monitoring on Cars and Beverages TV ads (ads Duration vs Repetition per Day over time) :

    - Ads Monitoring on TV Sattelite Channels during April 2008. Pick Duration (Ads daily duration) vs Repeat (Ads repetition per day).

    Next one is my favourite it covers a lot (change the X and Y coordinates) and it accumulates his earnings too, 43 Million USD :

    I hope you could evaluate it and give me your comments. So many ideas are there.

    You can test the software by uploading data on our website and getting the corresponding Flash charts. This is for a limited number of users.


    Eng. Hisham Abdel Maguid