Are Blogs Done?

Interesting perspective from the Pharma Marketing Blog on the demise of blogging. While I appreciate his point in that blogging has likely reached the tipping point towards a larger mass understanding and it is dominated by a few, I would argue that blogging is not done at all. It is simply moving on to its next iteration and is expanding into multi-channel distribution platform. I also think it will pay dividends for those who are in it for the long haul.

For pharma, medical device or other health care organizations I would caution them to brace for what's next versus figuring out whether to blog or not. As mentioned in previous posts here or here, I think it's all about engagement and that can manifest itself in many ways for marketers from immersive brand experiences, in-depth product focused micro sites, virtual reality, video, etc.

The more you can provide an experience for them the more likely they will slide into your funnel--regardless of what you're selling.

  • Digg
  • del.icio.us
  • StumbleUpon
  • Yahoo! Buzz
  • Technorati
  • Facebook
  • TwitThis
  • MySpace
  • LinkedIn
  • Live
  • Google
  • Reddit
  • Sphinn
  • Propeller
  • Slashdot
  • Netvibes

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