Ad Agency Awards + Orthopedics

I had to laugh when I came across this press release. Sent out by the agency Abelson Taylor touting their work for a DTC campaign for Zimmer an orthopedic device manufacturer based in Warsaw, In.

It is stunningly self-serving. However, it doesn't mention if it actually increased awareness or sales. I don't know about you, but that is usually a key metric that I track when dropping a few million on a DTC campaign. But hey, you won the highly coveted DTC award.

But wait, there's more. It must not have worked that well. It was announced on May 9th that Zimmer's Chief Marketing Officer is stepping down in a restructuring and a not so carefully worded press release. What is not mentioned is she is a born and raised Warsaw, IN native and also the Group President.

It sounds like someone had to fall on the sword for the recent troubles with the DOJ and product recalls. The ortho manufacturers have a long way to go as they move out of the "consultant agreements" model of marketing to DTC.
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  1. Raj Solanki said...

    Thanks for sharing wonderful article. I read it and shared with my colleagues and they love i to.
    Ad Agency in Indore