What's this Blogging Thing All About?

The Internet Advertising Bureau released a good primer today regarding Social Media and User Generated Content. If you have ever had to answer these questions (and I have) this is a good overview with easy to understand examples.

Most industries and marketers in those industries are still grappling with how to fully harness the power of Social Media for benefit. Particularly regulated product companies such as pharmaceuticals, biotech and medical devices.

There are multiple hurdles to overcome including, legal, regulatory, and corporate culture before a plan can be put in place. Few have treaded out into the water, GSK's weight loss drug, Alli is probably the best known.

I don't see this changing in the near term for a few simple reasons:

  • Legal/Regulatory risk is too high.
  • You don't change unless you have to change
  • The value can not be quantified
If it can't pass the criteria of legal, regulatory scrutiny or pass the will it sell more product test, it's not likely to happen.

However, you will see blog monitoring to understand customer perceptions; viral PR activities and word-of-mouth initiatives to target those influencers who blog and have a voice.
  • Digg
  • del.icio.us
  • StumbleUpon
  • Yahoo! Buzz
  • Technorati
  • Facebook
  • TwitThis
  • MySpace
  • LinkedIn
  • Live
  • Google
  • Reddit
  • Sphinn
  • Propeller
  • Slashdot
  • Netvibes