As more companies look to create interactive experiences and engage their customers I think these companies like these are on to something.


Using video on a web site for direct response, product demonstrations, educational information, sales tutorials, and customer testimonials is very underutilized and will grow exponentially as a marketing tool. Coupled with a dynamic micro-site, content and an email program and you have a powerful program that address each point in the customer life cycle from attract, acquire, demonstration/trial, retention and loyalty.
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