Silver Surfers

There are a couple of trends have been occurring for some and is coming to reality as the leading edge of baby boomer's come to age.

For the health care industry there is ample opportunity to target these consumers who possess a few critical characteristic's marketers love: disposable income and a reluctance to give up on their youthful look and activity level. Orthopedic companies (hips, knees, sholders), pharma (Cialis anyone?) device (diabetes), to nutraceuticals (vitamins) and disease management (tele-health) are all keen to target the silver surfer online.

From an interactive standpoint there is plenty of opportunity to provide value all along the customer life cycle for whatever product you may have to drive awareness, provide information for decision-making and down through to purchase and ultimately loyalty through ongoing information for compliance and care.

The question is how do you develop an approach that addresses customer needs at each point? A much tougher question it requires more strategic and tactical development than simply creating a product demo. However, look no further than some message boards and blogs to find out what people want from you.
  • Digg
  • StumbleUpon
  • Yahoo! Buzz
  • Technorati
  • Facebook
  • TwitThis
  • MySpace
  • LinkedIn
  • Live
  • Google
  • Reddit
  • Sphinn
  • Propeller
  • Slashdot
  • Netvibes