The New New Thing

Having been involved in web development and online marketing in consumer, health care and medical device organizations for the last decade I am just about over the use of the terms, "Web" "social media" and "Web 2.0" to describe what is effectively an evolution versus a revolution. I half expect people to say we ought to be doing something about the "Internets" and the "information super highway."

However, I do wonder what the New New Thing will be? Is there a real Web 3.0? I think mobile access in the U.S. will be the next fragment in the ongoing fragmentation of media. Mash-ups, feeds, and modular information and micro-segmentation will rule the day.

As a result, I firmly believe that the marketing leaders of tomorrow are the Internet marketers of today. There won't be discussion about online and offline, but simply what's the best way to rise above the clutter and reach the consumer regardless of the channel. More than likely that will benefit the person who is immersed in new and emerging media.

It's just a matter of time...

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