Viva Viagra

The FDA recently sent a written notification to Pfizer regarding a video that ran on CNN.com because it did not include the appropriate risk information in a companion banner ad.

This is interesting because the article seems to indicate that CNN made the mistake ("technical error"), but without the benefit of seeing the video, I can only say that it seems convenient that the blame rests with CNN. It would be simple to add this information directly to the video as a crawl during the video or at the end. Seems risky to put the risk info in a display ad, when it is commonly understood that the trust factor for clicking on display ads hovers somewhere lower than 25%.

I also like the reference to "technical errors," which actually in the world of Web development and interactive is equivalent of "whoops."

Secondarily, does anybody think that this video/commercial actually encourages men to see their doctor? Elvis? Vegas? Playing in a brown jug band in a barn with a bunch of dudes? Not so much.


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