P&G Gets Better

Proctor & Gamble just gets it.

I’ve often said that CPG companies are typically at the leading edge of marketing and P&G continues to prove it over and over again. Not only do they get it, but that seems to seep into their many brand teams. There are numerous examples that could be cited, but here are a few articles that caught my eye in the news today alone for Clairol and the growing legend A.G. Lafley.

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