Do You Have the Hungry, Hungry HIPPO Problem?

I may have been under a rock, but I have never heard the phrase ‘hippo’ as Highest Paid Person’s Opinion. You see this phenomena frequently, but I think a few factors are beginning to level the playing field. First, generationally, I think there is less desire for hierarchy and internet marketing in general makes it somewhat moot because usually the highest paid person in many organizations doesn’t know much about it.
I think you’ll continue to see online based data-driven decision making seep its way into larger organizations and help shape marketing programs and drive, micro-segmentation and highly targeted programs to not only new customers but as a component of loyalty programs to the most valuable customers. In marketing, where else can you measure results so effectively?
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